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The Brief Nobody Talks About: Harassment in
Pakistan’s marketing and advertising industry is a fast-growing sector that blends creativity, commerce, and culture
The Plus-Size Resume
Hire Plus-size Creatives – There, I Said It. The reality is… plus-size people have been bullied.And bullying has two major side effects (other than trauma and extremely expensive therapy bills): We didn’t learn humor. We
Better Disagreements
Clients and creatives usually want the same thing: work that delivers results and builds brands. What gets misunderstood is how that happens, writes Atiya Zaidi.
IBRAHIM BALOCH- THE MAN WHO DIDN’T WAIT
Today, I write about a man I never had the chance to meet. Everything I know about Ibrahim Baloch has been through people of the industry, the fragments of conversations, stories exchanged on sets, in
The Showrunners – The invisible backbone of
Have you ever wondered how many people it takes to make a 30-second commercial? On average: 200+ people. Every frame you see, every pause, from the lighting cue to every camera move is the result
Pantone Colour of the Year 2026
Marble-tiled rooftops, once shiny, now sunbathed and faded to an off-white in the harsh Karachi humidity, overlook coconut trees swaying in the warm breeze. That’s what comes to mind when I think of Pantone 11420
This Is Where Great Work Goes to
Getting lost in translation isn’t a language problem. It’s an intent problem, writes Moiz Khan.
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