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What a Shrine in Multan Taught Me About Brand Positioning
At the footsteps of Shrine of Shah Rukn-e-Alam

What a Shrine in Multan Taught Me About Brand Positioning
At the footsteps of Shrine of Shah Rukn-e-Alam
- Sayyeda Zoone Hasan Sultan
- April 15, 2026
What a Shrine in Multan Taught
- Tarzan Den
- April 10, 2026
Pakistan Idol: A Promise Broken
- Ali A. Rizvi
- April 3, 2026
Eleven Years of PSL Anthems: The
Featured
Pakistan Idol: A Promise Broken
Eleven Years of PSL Anthems: The Good, The Bad, and The Unforgivably Mediocre
Six Teams, Eleven Years, One Brutal Report Card
Eleven Years of Selling Cricket: PSL Brand Communication from 2016 to 2026
WELCOME TO THE JUNGLE
Metamorphosis
The Herd
- Shahrain Shah
- February 16, 2026
IBRAHIM BALOCH- THE MAN WHO DIDN’T
Today, I write about a man I never had the chance to meet. Everything I know about Ibrahim Baloch has been through people of the
- Shahrain Shah
- February 12, 2026
The Showrunners – The invisible backbone
Have you ever wondered how many people it takes to make a 30-second commercial? On average: 200+ people. Every frame you see, every pause, from
- Eruj Hadi
- January 8, 2026
Pantone Colour of the Year 2026
Marble-tiled rooftops, once shiny, now sunbathed and faded to an off-white in the harsh Karachi humidity, overlook coconut trees swaying in the warm breeze. That’s
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if it belongs, it echoes
DEN
- Shizra Mangnejo
- March 9, 2026
WELCOME TO THE JUNGLE
- Shizra Mangnejo
- March 5, 2026
Lost In Translation
- Faraz Bashir
- February 2, 2026
Influencer Marketing & the Myth of Authenticity
FUMBLE IN THE JUNGLE
- Warda Abbasi
- January 29, 2026
Top 5 Underwhelming Ad Campaigns of 2025
- Ezza
- January 19, 2026
Generation Z… or Generation Zillenial?
CHATTER IN THE CANNOPY
- Ali A. Rizvi
- April 3, 2026
Eleven Years of PSL Anthems: The Good, The Bad,
- Atiya Zaidi
- February 20, 2026
Better Disagreements
- Ramsha Qadri
- January 23, 2026
The Rise of Vertical Reels: When Format Starts Shaping
METAMORPHOSIS
- Warda Abbasi
- January 9, 2026
Why I Still Believe in Advertising
- Warda Abbasi
- December 26, 2025
AI & I…
WILDFIRE
- Tarzan Den
- April 10, 2026
Pakistan Idol: A Promise Broken
- Ali A. Rizvi
- April 3, 2026
Six Teams, Eleven Years, One Brutal Report Card
- Imran Farooqui
- February 26, 2025


